1. Become laser-focused on acquiring top-tier content to attract sports
fans and Hispanic audiences;
2. Reduce costs related to acquiring and streaming all non-Latin American
international content by creating partnerships with complementary
media companies;
3. Explore the sale of the JumpTV content delivery network to maximize
the value of the asset while minimizing the related ongoing
operational cost to JumpTV;
4. Continue to build its advertising sales team;
5. Heighten focus on the JumpTV service layer to increase monetization of
NCAA and international sports properties;
6. Increase engagement and interactivity for JumpTV users by immediately
integrating a robust set of social media tools;
7. Consolidate offices and reconstitute a new executive team in Toronto
to realize operational efficiencies and related savings from previous
M&A activities; and
8. Continue to cull non-performing channels.
"Since the acquisition of XOS, JumpTV has seen significant growth in the
viewership and popularity of its sports properties. Events such as the
FIFA World Cup South American qualifying matches, the Caribbean Baseball
World Series, and NCAA Football Bowl Championship Series have drawn highly
engaged audiences," Nada Usina, President of JumpTV stated. "JumpTV has
partnerships with approximately 200 sporting properties including over 150
U.S. colleges and universities. These relationships give us a world-class
content network against which we can enable and empower global brands to
reach their target audiences through advertising and sponsorships."
Usina continued, "The additional services we offer our partners such as our
technologically innovative ticketing, donation management, and ancillary
e-commerce services have provided significant revenue upside and have
deepened our relationships, adding value to both the educational
institutions and their alumni and fans across the United States. We have
effectively proven JumpTV's ability to monetize our content in new, unique
and valuable ways, and we are now starting to offer our suite of ancillary
services to our international sports programming and our Hispanic-oriented
entertainment content."
The Company also announced that it has received unsolicited interest in its
content delivery network and as a result is examining the sale of these
assets. The content delivery network is currently a significant cost center
for the company, and the Company believes its sale will enable it lower its
ongoing operating costs. As a result, it has engaged Oppenheimer & Co. as
its financial advisor in connection with this potential sale.
JumpTV is also currently exploring potential partnerships with
strategically positioned media companies to optimize the value of its
non-Latin American international broadcast relationships. This will afford
JumpTV and its international broadcast partners the opportunity to work
more closely with these players to methodically realize the value of their
content. The Company has engaged Oppenheimer & Co. as its financial
advisor in connection with this matter as well.
Additionally the Company announced that as of Dec. 31, 2007 it has
approximately $51 million (USD) in cash, enough to execute on the refocused
strategy and see it through to profitability.
About JumpTV
JumpTV (http://www.jumptv.com,
http://www.collegesportsdirect.com) is a world leading broadcaster of
sports and international television over the Internet. JumpTV streams over
10,000 live sports events per year in partnership with over 175 sports
properties and also streams over 250 television channels from 70+ countries
around the world. JumpTV delivers its users full-screen sports, news and
entertainment content on a real-time basis to all corners of the globe via
ordinary Internet connections on their home computers and laptops.
Forward-looking statement
Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may," "will," "should,"
"could," "anticipate," "believe," "plan," "estimate," "potential,"
"expect," "intent" and similar expressions to the extent they relate to
JumpTV or its managements. These statements reflect JumpTV's current
expectations and are based on information currently available to
management. These forward-looking statements are subject to a number of
risks, uncertainties, assumptions and other factors that could cause actual
results or events to differ materially from current expectations, including
the matters discussed under "Risk Factors" contained in JumpTV's prospectus
(admission document) dated August 1, 2006 and the matters discussed under
"Risk Factors" contained in JumpTV's final short form prospectus dated
February 19, 2007. These forward-looking statements are made as of the date
hereof, and JumpTV assumes no obligation to update or revise them to
reflect new events or circumstances.
Contact Information: Contact: Public Relations Contact: Lewis Goldberg KCSA Strategic Communications T: 1.212.896.1216 Investor Relations Contact: G. Scott Paterson Executive Chairman JumpTV Inc. T: 416-368-6464