-- Excellence in Writing/News Release: Created for Lantis Laser, a New
Jersey-based company specializing in the commercialization of advanced
dental technology. The news release, which explained Lantis' accurate and
safe way of detecting early tooth decay in young children through its newly-
developed Optical Coherence Tomography (OCT) Dental Imaging System™ ,
resulted in major dental industry buzz as well as interest from high-
profile mainstream media.
-- Media Relations/News Release: Awarded based on the media pickup of a
news release written for Milestone Scientific, a world leader in computer-
controlled local anesthetic delivery. Milestone officially unveiled its
highly anticipated Single Tooth Anesthesia (STA™) System during this
year's Chicago Dental Society Midwinter Meeting.
-- Media Relations/Media Kit: Developed for Hu-Friedy®, the world's
leading manufacturer of dental instruments. This comprehensive media kit
supported the launch of Hu-Friedy's new endodontic product division, EI
(Endo Ingenuity), as well as that division's innovative DownPak™ root
canal obturation device.
This year, JSPRAA accepted more than 392 entries in 90 categories that
included advertising, print materials, direct mail, radio and television,
audio/visual, excellence in writing, media relations, public relations,
special events, and interactive communications.
About Lanmark Group
Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an
award-winning, full-service advertising, marketing, and communications
agency specializing in the healthcare fields. The company's client roster
includes Darby Dental Supply, DentalEZ Group, Johnson & Johnson Healthcare
Products, OraPharma Inc., Sirona Dental Systems, and Wm. Wrigley Jr.
Company. For more information, visit www.lanmarkgroup.com.
Contact Information: Contact: Erin Foster Lanmark/JASPER 732.389.4500 x 128 Lanmark Group 527 Industrial Way West Eatontown, NJ 07724 732.389.4500 fax 732.389.4998 www.lanmarkgroup.com
