Run-DMC Taps Paid, Inc. to Create Online Home, Support Brand Online

WORCESTER, MA--(Marketwire - September 17, 2007) - Run-DMC, the band widely recognized as the kings of hip-hop and the template for rap music for more than two decades now, has chosen Paid, Inc. (OTCBB: PAYD) to create and maintain the online home for Run-DMC's global community of fans and support the Run-DMC brand online through initiatives such as online merchandise sales, downloadable multi-media content, and interactive marketing programs. The new web site will give Run-DMC the opportunity to interact directly with their fans, as well as offer official collectible merchandise and programs that fans know are authentic and the best quality.

Although Run-DMC disbanded after the tragic murder of Jam Master Jay in 2002, the band continues to attract legions of fans, including artists such as Kid Rock, Ice-T and Eminem, who revere Run-DMC for setting the stage for much of today's music. Literally thousands of fans continue to follow the astoundingly successful careers of the band's remaining members, Rev Run (aka Joseph Simmons) and Darryl "DMC" McDaniels.

Run-DMC band members are continually in the spotlight and keeping Run-DMC visible through Emmy nominations (for DMC's VH1 special "DMC: My Adoption Journey"), hit TV shows ("Run's House" on MTV), authoring books, sponsoring philanthropic events and their live musical performances. Although they have extremely divergent and active careers today, Run-DMC members wanted to provide a central destination for their fans.

The totally revamped web site, www.RunDMC.com, which is expected to launch within the next month, will feature up-to-the minute news on band members' current projects; an interactive forum for fans; a multi-media forum where fans can access music, photos and videos -- both old and new; a store with Run-DMC trademark items; discography and a multitude of interactive fan activities.

Keith Garde, Paid celebrity services president, said, "The members of Run-DMC continue as a dynamic force in hip-hop and rap, with their musical influence in the DNA of nearly every group today. Both DMC and Rev Run have given so much to the music industry and have used their fame to help others and make the world a better place. This online community gives them the opportunity to communicate with their fans and keep the spirit of Run-DMC as a vital force in the lives of music fans of all ages. Having worked with DMC for several years, Paid celebrity services is excited to expand its role and assist Run-DMC in supporting its brand online in new and creative ways in keeping with the group's reputation for setting new standards."

With over 20 million albums sold worldwide, Run-DMC is:

--  THE FIRST rap act to have a video added to MTV.
--  THE FIRST rap act to have a #1 R&B charting rap album
--  THE FIRST rap act to have a Top 10 pop charting rap album
--  THE FIRST rap act with a gold album
--  THE FIRST rap act with a platinum album
--  THE FIRST rap act with a multi-platinum album
--  THE FIRST rap act to appear on cover of Rolling Stone Magazine
--  THE FIRST rap act to receive a Grammy Nomination
--  THE FIRST rap act on Saturday Night Live and American Bandstand
--  THE FIRST rap act to appeal to rockers AND rappers
--  THE ONLY rap act to perform at Live Aid in 1985
--  The rap group that bridged the gap between the old school and new
    school rappers
    

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc e-commerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, e-commerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward-Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.

Contact Information: CONTACT: For Paid, Inc.: Julie Shepherd Accentuate PR +1-815-479-1833