-- Boosters created a majority of the sites -- usually focused on a
single sport, football.
-- An alumnus or small group of alumni were the second most-frequent
creators of sites. Why? They are trying to more easily reconnect with
former classmates, organize class reunions or receive current school and
community news.
-- 4,500 monthly visitors on average used the basic standalone sites,
even when those sites had limited features.
-- 14,521 monthly visitors on average used the sites when they received
active school support.
-- Up to 800 downloads of highlights of a general football game were
reported at a site offering that service.
-- 1,100 highlights on average were downloaded for the homecoming game
posted on that site.
-- Up to 9,000 unique monthly visitors were reported at more
sophisticated alumni-centric domains.
-- From 1,000 to 2,000 unique monthly visitors were reported at more
basic alumni-centric sites.
-- Estimates of average annual local advertising revenue per site ranged
from more than $10,000 to $2,000.
"The DigitalTown network of 27,000 spirit sites will offer a rich menu of
free features -- from email to Social TV to organizing tools -- that will
attract a broader, deeper base of community users," said Richard Pomije,
founder and chairman. "The results of our research, when applied to our
27,000 sites, show the potential for DigitalTown to become a leader in its
class.
"DigitalTown will make it possible to increase connectivity with and
support of your hometown and your high school throughout your life no
matter where you are," Pomije said. "From this grassroots level, users
will be able to reach out to others with similar interests. Schools in
towns and cities throughout the country will receive a sophisticated, fun
way to interact with their users and supporters, strengthening those bonds
and increasing their ability to generate more financial and volunteer
support."
About DigitalTown
DigitalTown, Inc. is based in Burnsville, MN. It is the leading developer
of local spirit and community sites for high school alumni, boosters and
students. Any statements contained herein related to future events are
forward-looking statements and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Readers
are cautioned not to place undue reliance on forward-looking statements.
DigitalTown undertakes no obligation to update any such statements to
reflect actual events.
Contact Information: Contact: Marcia Appel DigitalTown, Inc. (952)890-2362 mappel@digitaltown.com