New Product Aims to Eliminate Wasted Trips to Mailbox

GRAND RAPIDS, MI -- (MARKET WIRE) -- April 9, 2007 -- An enterprising Michigan company today introduced an innovative, patented product that eliminates unnecessary trips to the mailbox for homeowners with roadside boxes. The product is receiving praise from customers and a veteran Postmaster.

Mail's Here!®, manufactured by YGM, Incorporated in Grand Rapids, Michigan, is a mailbox-mounted device that automatically informs residents when their mail has been delivered. Simply by placing contents in the mailbox, postal carriers trigger a mechanism that raises a flag indicating that mail has been delivered.

Mail's Here!®, which requires no tools to install, has already proven to be valuable to homeowners with roadside mailboxes. A successful test market debut at a United States Postal Service branch in northeast Indiana in February 2006 resulted in great sales during the limited promotion. YGM today is taking this product to the nearly 35 million mailboxes in the United States.

"In my 20-plus year career I haven't seen anything like Mails' Here!® and believe it will resonate well with consumers everywhere," says Robert Dick, Postmaster of 22 years in New Haven, Indiana. "I've had customers come in from other towns to purchase this product, and other Postmasters are calling me asking how to stock it."

Mail's Here! ® allows homeowners to:

--  Know when mail has arrived
--  Know if someone else has already picked up the mail
--  Avoid dangerous maneuvers with a car to check an empty mailbox
--  Avoid unnecessary trips to the mailbox in bad weather
--  Decorate the mailbox with a personal graphic theme
--  Easily attach unit to mailbox using minimal instructions and hardware
    

"Our research indicates that Mail's Here!® fills two unmet needs in the market: mail receipt notification and personalized themes," says Jim Fields, Mail's Here!® inventor and National Sales Representative for YGM, citing the extensive product test study by YMR Research. The research of people who installed Mail's Here® on their roadside mailbox indicated that over 90% of respondents indicated that the product "worked well" and was "easy to use."

"I enthusiastically recommend Mail's Here® to anyone who has ever walked out to their mailbox before delivery and had to repeat the chore later," says John Kreiner of Aurora, Illinois.

The Mail's Here! ® "God Bless America" version retails for $19.95 and can be purchased on-line at www.themailshere.com or by calling 888-805-8080. Mail's Here! ® will be offered in personalized themes and will be available at major retailers in late spring 2007. Wholesale ordering information is also available on-line.

Contact Information: CONTACT: Craig Clark Clark Communications (616) 550-2736 Email Contact