Former Heads of Microsoft Dynamics Line Launch Kineticsware

KIRKLAND, WA--(CCNMatthews - March 12, 2007) - Kineticsware, a global software company and Microsoft industry partner focused on customers in supply-chain-intensive industries, announced the company's formal launch today. Kineticsware's founders are Chief Executive Officer Jeff Sampson, former global director of business and channel management for Microsoft Dynamics AX, and Chief Marketing Officer Richard Barnett, former director of product marketing for Microsoft Dynamics AX. The senior leadership team that supports them is comprised of veteran enterprise software executives with more than 200 years of collective experience from SAP, Oracle, JD Edwards, i2 Technologies, Cap Gemini and IBM. Margaret L. Taylor, former Senior Vice President, Corporate Operations of PeopleSoft, is a member of the company's board of directors. "We are excited for Kineticsware to hit the ground running," said Mogens Elsberg, General Manager Microsoft Dynamics AX and NAV. "The executive team's expertise in Microsoft Dynamics AX is strong, and we anticipate that the company's stated business model of assisting other Microsoft industry partners to expand their Microsoft Dynamics solutions delivery capabilities in targeted industries has the potential to help our channel to deliver higher levels of customer service and growth." Kineticsware is focused on extending the Microsoft Dynamics AX and Microsoft Dynamics CRM platform to customers in three supply-chain-intensive industries: high-tech, consumer goods and apparel. The manufacturing and distribution environment in these industries is highly competitive, and business agility remains a key to sustainable growth and innovation. Competitors must produce the right products in the right quantities at the right time at a price the customer is willing to pay. Flexibility to respond to emerging markets and to the ever-changing needs of the customer is essential. Kineticsware provides solutions for customer and supplier collaboration, e-procurement, B2B integration, sales and operations planning, supply chain planning, and customer lifecycle management. These solutions deliver specific vertical functionality that customers require at a lower total cost of ownership. The company has already established partnerships with Capgemini, Sonata, Habanero, Sierra Systems and Arbela Technologies. "Kineticsware was formed to leverage the insights, initiatives and relationships we have within Microsoft and its ecosystem to help accelerate the adoption of Microsoft Dynamics," said Sampson. "We are building on this foundation of knowledge by providing a unique value proposition for our customers, Microsoft and its industry partners globally." "PeopleSoft was heavily focused on the end user experience and the satisfaction of its customers," said Taylor. "Kineticsware is continuing this mission, within the Microsoft Dynamics ecosystem, by concentrating its efforts on high-value, intuitive, vertical applications." About Kineticsware Kineticsware is a global software company and Microsoft industry partner with unparalleled industry expertise. The company delivers adaptable business management solutions for supply-chain-intensive companies in the high-technology, consumer goods and apparel value chains. Kineticsware software extends Microsoft Dynamics and helps customers gain competitive advantage by improving employee productivity, increasing competitive agility, and lowering operational costs. By providing a tier one experience for medium-sized companies, the company creates lasting business value for customers with the lowest possible risk and highest possible return. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Contact Information: Kineticsware Media Relations The Hoffman Agency Ali Randall (303) 718-3373 arandall@hoffman.com