Title: Customer Experience Management: Big Ideas for Retailers
Outside the Big Box
Date: Tuesday, December 12, 2006
Time: 1:00 p.m. EST / 10:00 a.m. PST
Length: 1 hour
Registration URL: http://www.harte-hanks.com/retailwebinar
Presenters: Nikki Baird, Principal Analyst, Forrester Research, Inc.
Wendy Lynes, Vertical Practice Leader, Retail Market,
Harte-Hanks, Inc.
About Harte-Hanks, Inc.
Harte-Hanks is a worldwide direct and targeted marketing company that
provides marketing services and shopper advertising opportunities to local,
regional, national and international consumer and business-to-business
marketers. Harte-Hanks Direct Marketing improves return on its clients'
marketing investment by increasing their prospect and customer value -- a
process of "customer optimization" -- organized around five strategic
considerations: Information (data collection/management) -- Opportunity
(data access/utilization) -- Insight (data analysis/interpretation) --
Engagement (knowledge application) -- Interaction (program execution).
Expert in integrating this process, Harte-Hanks Direct Marketing is highly
skilled at tailoring solutions for each of the vertical markets it serves.
Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800)
456-9748.
Contact Information: Media Contact: Chet Dalzell Harte-Hanks (212) 520-3232 chet_dalzell@harte-hanks.com