Project Red Ribbon 2015: Atlantic Region Holiday Sober Driving Campaign Kicks Off in Dartmouth

DARTMOUTH, NS--(Marketwired - November 13, 2015) - MADD Canada and Irving Oil launch the 2015 Project Red Ribbon campaign to support sober driving throughout the holiday season on Monday, November 16^th in Dartmouth.

Special guests helping to kick off this year's campaign include: RCMP Assistant Commissioner Brian Brennan, Halifax Deputy Mayor Matt Whitman and Halifax Regional Police Chief Jean-Michel Blais. Project Red Ribbon is sponsored by Allstate Insurance Company of Canada, Irving Oil, McLeod Safety, RTL-Westcan Group of Companies, BMO and #TAXI.

The event will also celebrate the 20^th anniversary of MADD Halifax Regional Chapter.

Media are welcome to attend the launch event and speak with special guests.

The red ribbon is a symbol of the wearers' commitment to sober driving, and a tribute to the thousands of Canadians who are killed and injured in impairment-related crashes each year. Now in its 28^th year, Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars and the risk for impaired driving is high.

As Official Sponsor of Project Red Ribbon, Irving Oil plays a crucial role in helping to spread the sober driving message by including red ribbon decals on their fleet vehicles.