SAN FRANCISCO, CA -- (MARKET WIRE) -- February 7, 2007 --
Overview:
Today at RSA 2007, the Federal Trade Commission (FTC) is expected to
release its most recent statistics on ID theft in the U.S. This
information will be of great interest as identity theft is one of the
fastest growing crimes in the nation and can have a lasting effect on
consumers' lives.
Consumers must render personal information useless before it even falls
into a criminal's hands. To support such efforts, identity theft experts
Todd Davis and Robert Maynard are making themselves available to discuss
the FTC report and provide practical prevention tips that consumers can
employ to protect themselves.
About the Sources Available:
Robert Maynard - COO, LifeLock
Robert Maynard developed the LifeLock system after spending seven days in
jail as a victim of ID Theft. He was the founder and CEO for Internet
America (
OTCBB:
GEEK), one of the very first U.S. Internet companies.
Robert was also the co-founder of I-Safe, a foundation dedicated to
training law enforcement how to track, stop and prosecute crimes against
children on the Internet. Maynard is an expert on the security of personal
information.
NOTE: Robert Maynard will be on-site at RSA 2007 February 7th and 8th. He
will participate in a panel discussion titled "Identity Theft and
Cyber-crime: Where Thieves, Victims, Industry and Government Intersect."
The keynote at this session is FTC Chairman Deborah Platt Majoras.
Todd Davis - CEO, LifeLock
Todd Davis has quickly become one of the top spokespersons on the topic of
identity theft prevention. A Certified Identity Theft Risk Management
Specialist™, Davis has been featured in over 300 news stories, including
the national outlets The Wall Street Journal, Money Magazine, MSNBC, CNN,
CNBC, Wired and ABC News Now, just to name a few. As the CEO of the
nation's first and only identity theft prevention company, he travels
across the country sharing the horror stories of the crime and how
prevention is the only true form of protection.
Recently Davis was named a member of the Crime Prevention Coalition of
America (CPCA). He is also a contributing member of the IDSP (Identity
Theft Prevention and ID Management Standards Panel) that will be working
with the president's ID Theft Task Force.
About LifeLock
LifeLock guarantees to stop anyone from using your personal information. If
they fail to make good on that pledge, the company will help clients clean
up the mess (to the tune of $1 million). What's more, while credit
monitoring services -- and credit bureaus themselves -- don't maintain
records of minors, LifeLock promises to help parents protect their
children's information as well.
LifeLock automates the protection process by placing and renewing fraud
alerts on all three credit bureaus as well as ChexSystems. The fraud alert
means you will get a phone call every time someone tries to establish new
credit using your information or attempts to change an address.
Members receive annual credit reports from all three major bureaus, as well
as updates when their fraud alerts are reset every 70 days. LifeLock also
stops pre-approved credit offers and reduces the amount of junk mail
members receive. Everything LifeLock does, a consumer can do as well.
However a consumer who elected to go it alone would have no help if
something happened. It takes a person an average of 170 hours over 2 years
to remedy the problem. LifeLock puts the focus on prevention and completely
removes any frustration or worry.
Fast Facts
-- Since January of 2005, 100,000,000+ people have had personal
information lost or stolen.
-- Current credit monitoring solutions do nothing to prevent a theft.
-- ID theft has become a $50B problem, forcing the government to propose
legislation to "freeze" personal information and credit accounts. The
result is a disagreement on what should be frozen, how to provide easy
access to frozen information and limiting cost.
-- The number of children affected by identity theft is growing because
criminals know they can use the information for years until detected.
-- Tax season is a prime time for Identity theft, as many share personal
information with professional service organizations and send such
information through the mail.
Contact Information: Contact Information
If you would like to schedule an interview with Mr. Davis or Mr. Maynard
please contact:
Candace Hamilton
Ruder Finn for LifeLock
(310) 431-5006
hamiltonc@ruderfinn.com
Charlotte Walker
Ruder Finn for LifeLock
(312) 329-3908
walkerch@ruderfinn.com