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August 19, 2015 09:35 ET | Source: Yes Lifecycle Marketing

New Benchmark Study Shows Number of 'Never Active' Email Subscribers Drops to New Low

CHICAGO, Aug. 19, 2015 (GLOBE NEWSWIRE) -- For the first time, the 'never active' segment of email subscriber databases fell below 69 percent, according to a new benchmark report from Yesmail, the...