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March 25, 2020 16:48 ET | Source: TVB

LOCAL BROADCAST TV EXPERIENCES RECORD VIEWING FROM ELUSIVE ADULTS 18-34 AS AMERICANS STAY HOME

NEW YORK, March 25, 2020 (GLOBE NEWSWIRE) -- TVB, the not-for-profit trade association for local broadcast television, today announced results from an analysis of TV viewership during the COVID-19...
July 25, 2017 12:52 ET | Source: Horowitz Research

According to Viewers, Streaming Drives Higher Engagement with Content and with Advertisements

Horowitz’ State of Viewing and Streaming report examines shifting viewing behaviors and the role of streaming in consumers’ video lifestyles NEW ROCHELLE, N.Y., July 25, 2017 (GLOBE NEWSWIRE) --...
July 26, 2016 13:30 ET | Source: Horowitz Research

To Win with Hispanics, There’s No One Size Fits All Approach, Horowitz Study Finds

NEW ROCHELLE, N.Y., July 26, 2016 (GLOBE NEWSWIRE) -- With over 55 million Latinos living in the U.S., the Hispanic audience is a highly sought-after market. U.S. Hispanics, though, are a diverse...
March 09, 2015 12:04 ET | Source: University of Rochester

The New Age of TV Viewing: Do You Trust Your Friends or Followers?

ROCHESTER, N.Y., March 9, 2015 (GLOBE NEWSWIRE) -- With 115.6 million television viewing homes in the US, watching a favorite program is nothing like it used to be. In the world of social media and...