Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

October 01, 2014 09:30 ET | Source: Yesmail

Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks

PORTLAND, Ore., Oct. 1, 2014 (GLOBE NEWSWIRE) -- A recent Yesmail study has found that consumers are at least twice as likely to open and click on emails sent in response to a trigger such as a...