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June 01, 2024 20:15 ET | Source: Heineken

Heineken® Celebrates Thousands of ‘Real Hardcore Fans’ by Helping Them Take Part in the UEFA Champions League Final Trophy Celebrations For The First Time Ever

Heineken® says cheers to the Real Hardcore Fans as thousands of fans faces adorn the celebration confetti during the UEFA Champions League Final 2024 Trophy Lift at Wembley LONDON, June 01,...
February 08, 2024 04:00 ET | Source: Heineken

Heineken® Says “Cheers To The Real Hardcore Fans,” – But They Aren’t Who You Think

Heineken® launches “Cheers To The Real Hardcore Fans”, a campaign that subverts expectations and redefines what it means to be a “real hardcore fan” in an effort to tackle the negative hardcore fan...