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October 29, 2024 09:00 ET | Source: AdRoll

AdRoll’s Q4 2024 State of Digital Marketing Report Finds Display CPM Up 39% Amid Election Impact and Shorter Holiday Season

SAN FRANCISCO, Oct. 29, 2024 (GLOBE NEWSWIRE) -- AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, today released the Q4 2024 edition...
August 21, 2024 09:00 ET | Source: AdRoll

AdRoll’s Q3 2024 State of Digital Marketing Report Highlights Signs of a Stabilizing Advertising Marketplace

AdRoll’s report shows signs of a stabilizing ad market, with CPMs normalizing and budget allocations balanced across social platforms.
February 28, 2024 07:00 ET | Source: AdRoll

AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December

AdRoll's Q1 2024 State of Digital Marketing Report shows CPM's 7% uptick in December, hinting at recovery. Marketers plan increased spend for 2024.
November 15, 2023 09:00 ET | Source: AdRoll

Strategic Segmentation, Personalization and 33% Lower CPM Defend Against Holiday Shopping Challenges, AdRoll Reports

AdRoll's Q4 2023 report reveals effective strategies for holiday marketing—utilizing segmentation, personalization, and a 33% lower CPM for optimal ROI.