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January 13, 2011 11:00 ET | Source: Aberdeen Group

Email Marketing: Customers Are Taking It Personally

BOSTON, MA--(Marketwire - January 13, 2011) - The ability to personalize and target marketing content through effective email campaigns is critical to delivering relevant communication with customers...
December 11, 2008 08:18 ET | Source: Cutting Edge Information

Pharmaceutical Companies Cut More Than 6,000 Sales Jobs: Cutting Edge Information Report Analyzes Sales Force Restructuring and Outlines Path Going Forward

RESEARCH TRIANGLE PARK, NC--(Marketwire - December 11, 2008) - Pharmaceutical companies have slashed more than 6,000 U.S. sales reps from their ranks in 2008, and additional field sales force...