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October 23, 2024 07:00 ET | Source: Plus Company

Potentiel créatif: une nouvelle étude révèle comment l’IA permet de faire le pont entre les données et l’impact créatif

NEW YORK, 23 oct. 2024 (GLOBE NEWSWIRE) -- Quatre-vingt-dix pour cent des entreprises reconnaissent l’importance de suivre la performance des efforts créatifs, mais seulement 36 % déclarent être «...
October 23, 2024 07:00 ET | Source: Plus Company

Creative Potential: New Study Reveals AI’s Role in Bridging the Gap Between Insights and Creative Impact

Today, AI presents a significant opportunity to change the way we produce, measure, and evolve creative work.
September 26, 2023 07:00 ET | Source: Plus Company

Plus Company Announces Plus AIOS - the Intelligent All-In-One System for Marketing

Plus Company announces launch of Plus AIOS - the new predictive intelligence solution that allows marketers to intelligently optimize marketing performance
September 08, 2011 10:05 ET | Source: Aberdeen Group

Presenter Lineup Announced for Aberdeen Group's 2011 Sales-Driven Marketing Leadership Summit

BOSTON, MA--(Marketwire - Sep 8, 2011) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the presenter lineup for the 2011 Sales-Driven Marketing Leadership Summit: How to Enable...
March 11, 2009 12:48 ET | Source: Aberdeen Group

Marketers Bank on Social Media to Attract and Retain Profitable Customers

BOSTON, MA--(Marketwire - March 11, 2009) - How can marketers trapped in a vortex of plunging consumer demand and growing budgetary constraints that has made it necessary to curtail or completely...