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April 05, 2017 10:14 ET | Source: Cutting Edge Information

How Pharma Companies Use Digital Marketing and Direct-to-Consumer Advertising During Phase 3

RESEARCH TRIANGLE PARK, NC--(Marketwired - April 05, 2017) - In addition to using medical science liaisons (MSLs) to engage the medical research community, many surveyed pharmaceutical companies have...
December 08, 2016 07:53 ET | Source: Cutting Edge Information

Digital Marketing and Direct-to-Consumer Advertising is a Growing Component in the Pharma Industry

RESEARCH TRIANGLE PARK, NC--(Marketwired - December 08, 2016) - Contrary to initial misgivings about digital and social channels, they have become an increasingly popular part of healthcare...
August 18, 2016 07:41 ET | Source: Cutting Edge Information

Nine out of 10 Pharmas Wait Until Phase 3 to Complete Commercial Risk Assessment Activities

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 18, 2016) - The vast majority (88%) of surveyed pharmaceutical companies do not complete commercial risk assessment activities until Phase 3...
July 26, 2016 08:17 ET | Source: Cutting Edge Information

Pharmaceutical Launches: 73% of First-Year Brand Spending Goes to Marketing and Commercial Initiatives

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 26, 2016) - A new study published by Cutting Edge Information revealed that surveyed US pharmaceutical companies allocate an average 73% of launch year...