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June 20, 2024 09:00 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Renews Call For Move To TV-Accessible Households as Basis of TV Audience Measurement

NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...
May 16, 2024 06:00 ET | Source: Circana

More Viewers are Trading Down to Ad-supported TV, Propelling Growth for SVOD Ad-tiers and FAST Platforms, Circana Reports

Chicago, May 16, 2024 (GLOBE NEWSWIRE) -- The streaming video market is looking more and more like the advertising supported TV channel bundles of the 1990s. In the past six months, Subscription...