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July 12, 2011 09:51 ET | Source: Cutting Edge Information

DTC Advertising Booming in Emerging Markets, but ROI Underperforms in the U.S.

RESEARCH TRIANGLE PARK, NC--(Marketwire - Jul 12, 2011) - The return-on-investment for Direct-to-Consumer advertising in the United States lags behind other promotional methods, such as patient...