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January 15, 2026 10:15 ET | Source: Winterberry Group

Winterberry Group Expects 9.4-Percent Growth in Its ‘Annual Outlook’ for U.S. Ad, Marketing and Data Spend in 2026 to Top $660B – Following a Resilient, Stable 2025

Overall U.S. ad expenditures are predicted to top $664.2B in 2026 – 9.4% growth over 2025 – and continued market share shifts from offline to digital media