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January 18, 2024 08:32 ET | Source: Winterberry Group

Winterberry Group Announces Annual ‘Outlook’ for Estimated U.S. Ad & Marketing Spend in 2024 – Fueled by Digital Ad Growth, Connected TV, Data Infrastructure Demand & Election Cycle

Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.