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January 24, 2023 09:00 ET | Source: Claritas

Claritas and Affinity Solutions Partner to Power Brand ROI - Exactly How and Where Consumers Spend their Money

Cincinnati, OH, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Claritas®, a data-driven company that helps marketers achieve superior ROI, and Affinity Solutions, the leading consumer purchase data platform...
May 18, 2022 09:00 ET | Source: Singular

iOS Performance Marketing is Back: Singular's SKAN Advanced Analytics Provides Accurate D7 Revenue

SAN FRANCISCO, May 18, 2022 (GLOBE NEWSWIRE) -- Since Apple launched iOS 14.5 with SKAdNetwork for ad results measurement, mobile user acquisition spend is down 25% and marketers' return on...
June 28, 2017 09:00 ET | Source: Proof Mark, Inc.

Proof Delivers First Secure Multi-Domain Data Analytics Exchange

Unique collective intelligence platform enables enterprises and individuals to share data securely and create a “single source of truth” about their collective effort, impact and insight Unlimited...
May 25, 2017 10:00 ET | Source: Proof Mark, Inc.

Proof Adds Top #ABM Sales Leader Mike Atwood to Lead North American Sales Efforts

PHOENIX, May 25, 2017 (GLOBE NEWSWIRE) -- Proof has hired account-based marketing (ABM) software veteran Mike Atwood to lead sales in the United States and Canada. Proof is the first business...
May 24, 2017 10:16 ET | Source: Proof Mark, Inc.

Media Advisory: Tech Entrepreneur whurley and Proof Founder Mark Stouse on Stage at Marketing Analytics Conference, June 5, 2017

AUSTIN, Texas, May 24, 2017 (GLOBE NEWSWIRE) -- For decades, the marketing profession has been famous for its innovation and creativity. Today, however, the game has changed, and marketers are under...
May 17, 2017 10:00 ET | Source: Proof Mark, Inc.

Warburg Pincus Advisor Tom Schodorf Joins Proof: “Unproven Marketing Impact Is a Tax on Growth, Profitability and Shareholder Value”

NEW YORK, May 17, 2017 (GLOBE NEWSWIRE) -- “Unproven marketing and communications impact is a material business risk to growth and profitability that C-suites and boards of directors must address,”...
March 21, 2017 11:53 ET | Source: Proof Mark, Inc.

Allison+Partners’ Brent Diggins on Collaborative Analytics, the Importance of a Single Source of Truth, and Why He Believes in the Power of Proof

Proving marketing’s impact is critical to agency business modelPervasive collaboration around data analytics is hugely valuableProof’s power to change PR and marketing forever PHOENIX, March 21,...
March 14, 2017 10:00 ET | Source: Proof Mark, Inc.

CMO Council Founder Donovan Neale-May on CMO Job Loss, Financial Impact Analytics for Marketing, and Why Proof Is So Important

Record Number of CMOs Lost Their Jobs in 2016Failure to Show Business Impact Cited as #1 ReasonDelivering Financial Impact Analytics is the Key to SuccessNeed to Bridge Marketing’s Data Analytics...
March 08, 2017 12:12 ET | Source: Proof Mark, Inc.

Climeon Chief Revenue Officer Christopher Engman on Mega Deals, Fighting Global Climate Change With Sir Richard Branson, and the Importance of Proof

The Importance of Mega DealsThe Big Problem with Multi-Touch Attribution ModelsWhy Proof is what CMOs Need Now PHOENIX, March 08, 2017 (GLOBE NEWSWIRE) -- Christopher Engman, Proof advisor, global...