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April 03, 2014 11:17 ET | Source: Yes Lifecycle Marketing

Study: Retailers Shifting Biggest Share of Budgets to Mobile Marketing

CHICAGO, April 3, 2014 (GLOBE NEWSWIRE) -- The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a study by Yes...
June 13, 2012 08:30 ET | Source: SoundBite Communications, Inc.

Mobile Marketing Outperforms Traditional Marketing Initiatives According to New Research Study

BEDFORD, Mass., June 13, 2012 (GLOBE NEWSWIRE) -- Mobile marketing is a smart investment, delivering higher return-on-investment (ROI) than traditional marketing programs, according to recent research...