Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

March 19, 2018 07:00 ET | Source: Bond Brand Loyalty

Gen Z and Millennial Consumers are Changing Loyalty—Open to Behaviour Tracking, Paid Loyalty, and Deeper Brand Engagement Through Technology

According to a new report, loyalty programs have a higher influence on Gen Z and Millennial consumer spend than on Boomers (65% vs. 56%). However, younger consumers are less satisfied with their...