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September 14, 2016 08:08 ET | Source: Cutting Edge Information

Pharmaceutical Companies Targeting Major Western Markets for New Drug Launches

RESEARCH TRIANGLE PARK, NC--(Marketwired - September 14, 2016) - A recent study found that 74% of surveyed drug companies market new products in the US during their first launch wave. During this same...
August 24, 2016 07:41 ET | Source: Cutting Edge Information

Pharma Launch Sequencing Trends: Brand Team Involvement in Ad Hoc Committees

RESEARCH TRIANGLE PARK, NC--(Marketwired - August 24, 2016) - Although pharmaceutical brand teams do not have the final say on their products' launch sequences, they play an active role in ad hoc...