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July 05, 2017 18:53 ET | Source: Cutting Edge Information

Pharmaceutical Launch Sequencing Trends: Designing Each Product Launch Sequence From Scratch

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 05, 2017) - About 81% of surveyed Top 10, Top 50, and small pharmaceutical and medical device firms build launch sequences from scratch for each...
May 10, 2017 15:30 ET | Source: Cutting Edge Information

Brazil, Russia, India, and China (BRIC) Becoming Popular Second Wave Targets, Recent Study Finds

RESEARCH TRIANGLE PARK, NC--(Marketwired - May 10, 2017) - Emerging markets such as Brazil and India are becoming common second wave targets for pharmaceutical product launches, according to a recent...
July 20, 2016 08:17 ET | Source: Cutting Edge Information

Study Finds 88% of Pharma Companies Base Global Launch Planning on Regulatory Affairs Guidance

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 20, 2016) - A new benchmarking study published by Cutting Edge Information discovered that regulatory guidance is the most common tool that...
July 13, 2016 08:38 ET | Source: Cutting Edge Information

62% of Surveyed Pharma Companies Look to C-Suite for Final Sequencing Decisions

RESEARCH TRIANGLE PARK, NC--(Marketwired - July 13, 2016) - Within pharmaceutical organizations, the ultimate responsibility for approving launch sequences among 62% of companies lies with C-level...
June 30, 2016 08:17 ET | Source: Cutting Edge Information

77% of Surveyed Pharma Companies Use Ad Hoc Launch Sequencing Committees Instead of Dedicated Teams

RESEARCH TRIANGLE PARK, NC--(Marketwired - June 30, 2016) - While executing a new drug launch, 77% of surveyed pharmaceutical companies look to ad hoc launch sequencing groups rather than maintaining...