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November 26, 2013 10:13 ET | Source: Parks Associates

Parks Associates: 60% of CE Holiday Shoppers Plan to Purchase at Least One Device on Black Friday, 71% Already Started Shopping

DALLAS, TX--(Marketwired - Nov 26, 2013) - Parks Associates CE research reports 60% of CE holiday shoppers plan to purchase at least one device this Black Friday, but the 4Q 2013 survey of U.S....
October 02, 2013 11:05 ET | Source: Parks Associates

Parks Associates: 34% of Google Chromecast Owners Streaming Hulu to TV Set Daily

DALLAS, TX--(Marketwired - Oct 2, 2013) - New consumer research from Parks Associates finds 34% of Google Chromecast owners stream video content from Hulu to their TV set every day. The same...
September 24, 2013 10:24 ET | Source: Parks Associates

Parks Associates Analysts Identify Opportunities for Growth in the Home Security Market

DALLAS, TX--(Marketwired - Sep 24, 2013) - New smarthome consumer research from Parks Associates finds nearly 10% of U.S. homeowners with broadband at home, approximately 5 million households,...
July 18, 2013 10:00 ET | Source: Parks Associates

Fourteen Percent of Smartphone/Tablet Users Recently Used a TV-Content App, According to Parks Associates

DALLAS, TX--(Marketwired - Jul 18, 2013) - New research from Parks Associates shows consumers are developing preferences for TV-content apps as more smartphone and tablet users are using TV-channel...
June 18, 2013 10:19 ET | Source: Parks Associates

Parks Associates: 2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

DALLAS, TX--(Marketwired - Jun 18, 2013) - Parks Associates' "Voice Recognition & Control on Mobile Devices," based on multiple consumer surveys including a March 2013 survey of smartphone...
April 16, 2013 10:28 ET | Source: Parks Associates

Over 40% of Pay-TV Re-Subscribers Lured Back by Discounts and Promotions

DALLAS, TX--(Marketwired - Apr 16, 2013) - Parks Associates today previewed consumer data from its upcoming webcast "Pay-TV Re-connectors and the Netflix Exes," showing traditional promotions,...
April 10, 2013 10:40 ET | Source: Parks Associates

Parks Associates: 27% of U.S. Broadband Households Interested in Technical Support for Emerging Connected Devices Such as Smart TVs, DVRs, and Thermostats

DALLAS, TX--(Marketwired - Apr 10, 2013) - Smart TVs, DVRs, smart thermostats, and other new connected devices are an emerging market for tech support services, according to Parks Associates'...
February 03, 2010 10:58 ET | Source: Parks Associates

Parks Associates Finds Less Than Six Million U.S. Households Would Consider Canceling Pay-TV Service in Favor of Online Video

DALLAS, TX--(Marketwire - February 3, 2010) - Despite the growing amount of video available online, less than 8% of U.S. broadband households are considering canceling their pay-TV services in favor...