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May 01, 2014 09:00 ET | Source: Parks Associates

New Consumer Research Proves Amazon Gaining Traction in Connected Home Technology Market

DALLAS, TX--(Marketwired - May 1, 2014) - At the Cable Show today, Parks Associates announced new research showing Amazon has made significant gains in the OTT video market as nearly 20% of all...
December 10, 2013 10:35 ET | Source: Parks Associates

Parks Associates: 41% of Consumers Receive Personalized TV Viewing Recommendations From at Least One Source

DALLAS, TX--(Marketwired - Dec 10, 2013) - New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing...
September 10, 2013 10:21 ET | Source: Parks Associates

Over 40% of U.S. Broadband Households Have a Subscription to an Online Video Service

DALLAS, TX--(Marketwired - Sep 10, 2013) - In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S....