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June 26, 2018 11:23 ET | Source: Horowitz Research

Spanish-Language TV Content Remains Integral to U.S. Hispanics’ TV Diet, New Horowitz Survey Shows

NEW ROCHELLE, N.Y., June 26, 2018 (GLOBE NEWSWIRE) -- Spanish-language TV remains a critical part of U.S. Hispanics’ TV diet, according to the latest FOCUS Latino: The Media Landscape 2018 report...
June 13, 2018 09:58 ET | Source: Horowitz Research

The Content Omnivore’s Dilemma: More, Better TV than Ever—and Harder to Find

NEW ROCHELLE, N.Y., June 13, 2018 (GLOBE NEWSWIRE) -- Today, more than two-thirds (68%) of TV content viewers stream at least some of their TV content, according to leading consumer research firm...
June 06, 2018 10:39 ET | Source: Horowitz Research

Competition from dMVPDs Puts New Spin on Competitive Market for Pay TV Subs; Consumers Less Bullish about Multichannel Value Proposition

NEW ROCHELLE, N.Y., June 06, 2018 (GLOBE NEWSWIRE) -- Three-quarters (76%) of TV content viewers report subscribing to a traditional pay TV—cable, satellite, or telco—service, down from 86% in 2014,...
March 27, 2018 12:00 ET | Source: Horowitz Research

For Black Millennials, Brand Values Impact Consumer Endorsement as Much as Innovation, Social Media, and Trendiness, New Horowitz Study Reveals

NEW ROCHELLE, N.Y., March 27, 2018 (GLOBE NEWSWIRE) -- In today’s socially and politically polarized environment, brands are often faced with a decision whether to take a stand on hot-button issues...
March 16, 2017 12:47 ET | Source: Horowitz Research

Call for Speakers and Sponsors: 17th Annual Horowitz Cultural Insights Forum

NEW YORK, N.Y., March 16, 2017 (GLOBE NEWSWIRE) -- Horowitz Research announces a call for speakers and sponsors for the 17th Annual Horowitz Cultural Insights Forum, to be held on June 6, 2017 at...