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May 19, 2014 09:31 ET | Source: Parks Associates

Smart TV Ownership Will Reach 42 Million U.S. Households in 2014

DALLAS, TX--(Marketwired - May 19, 2014) - Heather Way, Senior Analyst at Parks Associates, will present the firm's connected TV and advertising research at the IAB Advanced TV Town Hall today...
September 23, 2013 10:30 ET | Source: Parks Associates

Parks Associates: Nearly 70 Million U.S. Households Will Have Smart TVs by 2017

DALLAS, TX--(Marketwired - Sep 23, 2013) - Heather Way, Senior Analyst, Parks Associates, is moderating the session "Smart TV Rising" at Advertising Week on Wednesday, September 25, 2:30-3:15 P.M....
September 10, 2013 10:21 ET | Source: Parks Associates

Over 40% of U.S. Broadband Households Have a Subscription to an Online Video Service

DALLAS, TX--(Marketwired - Sep 10, 2013) - In advance of Next TV Summit, research firm Parks Associates announced results from Video-on-Demand: The Road to Revenues, a 1Q 2013 survey of 10,000 U.S....
June 10, 2013 10:26 ET | Source: Parks Associates

Parks Associates: U.S. Tablet Owners to Increase 61% in One Year to Exceed 130 Million in 2014

DALLAS, TX--(Marketwired - Jun 10, 2013) - International research firm Parks Associates and mPortal today highlighted new research on connected devices in the whitepaper "Enabling Connected Media...
April 24, 2013 10:58 ET | Source: Parks Associates

Parks Associates: In-App Advertising Revenues to Reach $2 Billion in U.S. in 2013

DALLAS, TX--(Marketwired - Apr 24, 2013) - Parks Associates today announced adRise, NAGRA, Rovi, Samsung, and YuMe will discuss revenue strategies and consumer app usage in the session "Monetization...
December 16, 2010 10:56 ET | Source: Parks Associates

Increasing Online Viewership Intensifies Competition to Develop Cross-Platform Video Audience Measurement System

DALLAS, TX--(Marketwire - December 16, 2010) - As U.S. video viewers increase their multiplatform viewing habits, advertising firms' demand for an integrated tool to measure both TV and online video...
February 17, 2010 12:17 ET | Source: Parks Associates

Parks Associates Forecasts Advanced TV, Mobile Advertising, and Social Networking to Lead Long-Term Recovery in U.S. Ad Spending

DALLAS, TX--(Marketwire - February 17, 2010) - Targeted and interactive TV advertising will lay the foundation for the long-term recovery of U.S. ad spending, while spending on broadcast network TV...
December 22, 2009 10:47 ET | Source: Parks Associates

Parks Associates at CES: Connected Devices, 3D Content, Storage, and Support Services Will Provide New Opportunities for Industry Growth in 2010

DALLAS, TX--(Marketwire - December 22, 2009) - Parks Associates market analysts will present new research and provide insight and commentary about new business strategies, new technologies,...