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February 17, 2016 08:00 ET | Source: Northern Lights Direct

Green Shield Canada Debuts SureHealth(TM) on DRTV

TORONTO, ON--(Marketwired - February 17, 2016) - Green Shield Canada (GSC), Canada's only national not-for-profit health and dental benefits specialist, has launched a direct response television...
January 13, 2016 08:00 ET | Source: Northern Lights Direct

2016 Direct Response Forecast: A Turning Point for Digital & TV Media

CHICAGO, IL--(Marketwired - January 13, 2016) - To kickstart the New Year, two experts from leading brand direct response (DR) agency, Northern Lights Direct, have weighed in on some of 2016's...