Latest News and Press Releases

L.O.L. Surprise!™ launches Eye Spy Series™ mystery-themed dolls with code-cracking fun that drives imaginative play, outrageous fun, and discovery.

L.O.L. Surprise! Celebrates The Powerpuff Girls with an Epic Mashup of Style, Superpowers & Surprises!

Bratz x Clueless collab drops July 17! Iconic dolls celebrate 30 years of fashion & film in a totally major collector’s release!

Bratz x Jean Paul Gaultier drop the ultimate fashion collab July 2 — an ultra-glam collector doll fusing fierce bratitude with iconic couture flair!

LOS ANGELES, March 19, 2025 (GLOBE NEWSWIRE) -- Rainbow High™, the leading fashion doll brand from popular toy and entertainment company MGA Entertainment,today announced new ways to play with the...

JAKKS Pacific is thrilled to introduce Roxy Dolls, an all-new fashion and action sports-inspired doll line launching exclusively at Target in June 2025.

LOS ANGELES, Feb. 27, 2025 (GLOBE NEWSWIRE) -- The Toy & Games Innovation Awards, an independent recognition platform where innovation meets play, today announced the featured winners in their...

LOS ANGELES, Jan. 30, 2025 (GLOBE NEWSWIRE) -- MGA Entertainment (MGA) –one of the largest privately held toy and entertainment companies in the world – is bringing kid-friendly fun with its new...

LOS ANGELES, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Global sensation L.O.L. Surprise!™ from MGA Entertainment (MGA) – one of the largest privately held toy and entertainment companies in the world –...

LOS ANGELES, Jan. 13, 2025 (GLOBE NEWSWIRE) -- Global sensation L.O.L. Surprise!™, from MGA Entertainment (MGA) –  one of the largest privately held toy and entertainment companies in the world –...