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February 25, 2021 10:30 ET | Source: Prophet

2021 Prophet Brand Relevance Index® Features Majority New Brands in its Consumer-Ranked Top Ten

NEW YORK, Feb. 25, 2021 (GLOBE NEWSWIRE) -- Global consultancy Prophet announced the results of the sixth Prophet Brand Relevance Index® (BRI), a ranking of the most relevant brands based on...
March 06, 2018 09:00 ET | Source: Prophet

David Aaker On Brands’ Signature Stories

SAN FRANCISCO, March 06, 2018 (GLOBE NEWSWIRE) -- To stay relevant in today’s challenging environment, brands need signature stories: strong narratives that communicate values and vision. In his new...
January 11, 2016 15:47 ET | Source: Prophet, Inc.

Apple, Samsung and Microsoft Named Most Relevant Brands by Prophet's New Brand Relevance Index

SAN FRANCISCO, CA--(Marketwired - January 11, 2016) - Prophet, a global brand and marketing consultancy, today unveiled the findings of its inaugural Brand Relevance Index (BRI). Technology...