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March 26, 2012 14:18 ET | Source: BzzAgent

BzzAgent Announces Hottest New Consumer Products Nominated for the 2012 "Hypeworthies" Awards

BOSTON, MA--(Marketwire - Mar 26, 2012) - BzzAgent, the company that lets you try cool new products, share deals with friends and influence top brands, today announced the finalists for the 2012...
December 13, 2011 10:14 ET | Source: BzzAgent

BzzAgent Announces New COO

BOSTON, MA--(Marketwire - Dec 13, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and...
October 19, 2011 09:10 ET | Source: BzzAgent

BzzAgent Launches iPhone App to Help Marketers Increase Brand Advocacy in Social Media

BOSTON, MA--(Marketwire - Oct 19, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the launch of an iPhone app that will have a significant impact on the way people are able...
October 04, 2011 11:40 ET | Source: BzzAgent

BzzAgent eBook Provides Framework for Developing Successful Social Shopper Marketing Programs

BOSTON, MA--(Marketwire - Oct 4, 2011) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "From Loyalty to Advocacy: Driving Sales with Social...
May 05, 2011 10:01 ET | Source: BzzAgent

BzzAgent Study Finds that Brand Advocates are 50% More Likely to Influence a Purchase

BOSTON, MA--(Marketwire - May 5, 2011) - Most marketers would agree that word-of-mouth marketing is among the most effective forms of advertising. While leveraging positive word of mouth has...