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October 24, 2017 09:00 ET | Source: GroundTruth

New Research Reveals Location Targeting Is 4X More Cost-Effective Than Online Metrics at Generating Offline Automotive Sales

NEW YORK, Oct. 24, 2017 (GLOBE NEWSWIRE) -- According to new research by GroundTruth (formerly xAd), the leading global location technology platform, location-based targeting solutions are 4X more...
August 08, 2017 09:00 ET | Source: GroundTruth

GroundTruth Cost Per Visit Experiences Strong Demand among National Retailers, Restaurants and Chains; Over 100 Active Campaigns Projected for Q4

NEW YORK, Aug. 08, 2017 (GLOBE NEWSWIRE) -- GroundTruth (formerly xAd), the global location technology company that drives results with real data, announced significant momentum for its...