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May 12, 2011 13:00 ET | Source: Optimedia US

Optimedia US Releases Content Power Ratings 4.0

NEW YORK, NY--(Marketwire - May 12, 2011) - For the fourth year in a row, American Idol has topped the Content Power Ratings report, followed by Glee, which moved into the No. 2 slot, after debuting...
May 13, 2010 19:53 ET | Source: Optimedia

Optimedia US Releases Content Power Ratings 3.0; Comprehensive Metrics System Evaluates TV Show Performance Across Three Screens

NEW YORK, NY--(Marketwire - May 13, 2010) - As the advertising industry enters the television Upfronts, leading media buying and strategy agency Optimedia US (www.optimedia-us.com) today...