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April 23, 2013 06:07 ET | Source: NewMediaMetrics

NewMediaMetrics Predicts Success, Failure of Digital Shows From Netflix, Hulu and Amazon Studios

NEW YORK, NY--(Marketwired - Apr 23, 2013) - NewMediaMetrics, a content-investment and brand-alignment company, announced today that it has launched a new content valuation platform, The...
April 03, 2013 10:16 ET | Source: NewMediaMetrics

NewMediaMetrics Signs BET Networks for 2013 African-American Brand-Alignment Cross-Platform Study

NEW YORK, NY--(Marketwired - Apr 3, 2013) - NewMediaMetrics, a content investment and brand alignment company, announced today that it has signed cable network BET as one of its key sponsors of the...
February 25, 2013 08:00 ET | Source: NewMediaMetrics

NewMediaMetrics: TV Networks Could Save Billions

NEW YORK, NY--(Marketwire - Feb 25, 2013) - TV networks could save a cumulative sum of $4 billion if they determined their audience's Emotional Attachment™ to prospective shows at the early...