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April 02, 2013 11:37 ET | Source: David & Goliath

What Do Women's Rights, a One-Armed Surfer, the Fall of the Berlin Wall, and the First Man on the Moon Have to Do With the California Lottery?

LOS ANGELES, CA--(Marketwired - Apr 2, 2013) - When the California Lottery was ready to launch Powerball, they decided they needed a different approach than anyone had ever attempted before. With...