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February 07, 2024 08:30 ET | Source: Winterberry Group

New Research From Winterberry Group Explores Artificial Intelligence and its Role in Transforming Video and Content Production

New Winterberry Group reserach documents the effects that artificial intelligence are having on creative ideation with a focus on digital video production.
January 18, 2024 08:32 ET | Source: Winterberry Group

Winterberry Group Announces Annual ‘Outlook’ for Estimated U.S. Ad & Marketing Spend in 2024 – Fueled by Digital Ad Growth, Connected TV, Data Infrastructure Demand & Election Cycle

Estimated overall ad spending in U.S. will post a robust 10.4-percent growth in 2024, reaching a record $570 billion – fueled by numerous business drivers.
June 05, 2023 08:35 ET | Source: Winterberry Group

New Research Highlights ‘Transformation’ of B2B Marketing in U.S. and Europe

-Among findings: digital natives are changing buying behaviors; ‘consumerization’ of B2B is accelerating; analytics and data utilization improve; AI will have a growing impact on thought leadership,...