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June 05, 2024 09:00 ET | Source: Elevent

Elevent 2024 Sponsorship Performance Survey Confirms Strong Correlation Between Brand Sports Sponsorship and Purchase Intent

A survey of more than 5,000 US adults examines the impact of sports sponsorship on consumer perspectives: what brand sponsors need to know.
April 03, 2024 10:36 ET | Source: General Mills Canada

General Mills Canada renforce son engagement envers le milieu sportif en devenant supporteur officiel du Comité paralympique canadien

TORONTO, 03 avr. 2024 (GLOBE NEWSWIRE) -- Alors que les Jeux olympiques et paralympiques d’été de Paris approchent à grands pas, General Mills Canada est fière d’amplifier son soutien envers les...
April 03, 2024 10:36 ET | Source: General Mills Canada

General Mills Canada elevates its support for sport in Canada with new Canadian Paralympic Committee sponsorship

TORONTO, April 03, 2024 (GLOBE NEWSWIRE) -- With this summer’s Olympic and Paralympic Games in Paris quickly approaching, General Mills Canada is proud to expand its support for Canadian athletes...
May 19, 2022 09:00 ET | Source: Upwave

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

SAN FRANCISCO, May 19, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Kinetiq, a leading TV intelligence...