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June 25, 2025 11:56 ET | Source: Upwave

Upwave Wins “Generative AI Innovation Award” at 8th Annual AI Breakthrough Awards

SAN FRANCISCO, June 25, 2025 (GLOBE NEWSWIRE) -- Upwave, the Brand Outcomes Measurement Platform, today announced it has been named the winner of the “Generative AI Innovation Award” in the 8th...
April 28, 2025 09:00 ET | Source: Upwave

New Upwave & IRIS.TV Report Shows Contextual CTV Ads Drive Lift Throughout the Brand Funnel

SAN FRANCISCO, April 28, 2025 (GLOBE NEWSWIRE) -- Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the leading content data marketplace for streaming media, today released a new report,...
June 28, 2023 09:00 ET | Source: Upwave

Upwave Introduces Industry-First Persuadability Scores™ to Auto-Optimize Brand Investment and Drive Higher Brand Outcomes like Awareness, Consideration, Purchase Intent, and More

SAN FRANCISCO, June 28, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the launch of its new Persuadability ScoresTM – making it possible for...