Latest News and Press Releases

Want to stay updated on the latest news?

Sign into Reader Account Create Reader Account

July 21, 2020 07:00 ET | Source: Checkster

Checkster to Spotlight Employee Brand Advocacy at Social Recruiting Strategies Conference

NOVATO, Calif., July 21, 2020 (GLOBE NEWSWIRE) -- WHO: Yves Lermusi, founder and CEO of Checkster, empowering talent and team leaders to make better hiring decisions and improve engagement and...
May 24, 2012 10:47 ET | Source: BzzAgent

BzzAgent Provides Framework for Applying Direct Marketing Principles in Social Media to Drive Sales

BOSTON, MA--(Marketwire - May 24, 2012) - BzzAgent, the social marketing arm of dunnhumby, today announced the release of its latest eBook, "To Sell in Social, Stop Getting 'Likes,' Start Building...
January 23, 2012 10:07 ET | Source: BzzAgent

BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling

BOSTON, MA--(Marketwire - Jan 23, 2012) - BzzAgent, the social marketing arm of dunnhumby, announces that the company's social marketing campaigns have been successfully evaluated in Marketing Mix...
November 29, 2011 11:51 ET | Source: BzzAgent

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact

BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...
April 21, 2009 10:00 ET | Source: Aberdeen Group

Best-in-Class Companies Embrace Customer Feedback as a Strategic Imperative

BOSTON, MA--(Marketwire - April 21, 2009) - The economic recession has made it necessary to curtail or completely eliminate investments in various marketing and customer support programs commonly...