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January 17, 2024 12:04 ET | Source: Pixalate Inc.

Pixalate’s Global H2 2023 Server-Side Ad Insertion (SSAI) Benchmark Report for Connected TV (CTV): SSAI Invalid Traffic (IVT) Rates Are 320% Higher Than Non-SSAI Traffic

LONDON, UK, Jan. 17, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the H2 2023 Server-Side Ad Insertion...
July 18, 2016 09:00 ET | Source: GovDelivery

GovDelivery Publishes Groundbreaking Benchmarking Report for the Public Sector Leveraging Data From Over 1,800 Government Organizations

ST. PAUL, Minn., July 18, 2016 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of cloud-based software solutions enhancing the citizen experience, announces availability of the first...
August 31, 2015 09:57 ET | Source: Yes Lifecycle Marketing

Yesmail: Record Number of Email Opens, Mobile Purchases in Q2

CHICAGO, Aug. 31, 2015 (GLOBE NEWSWIRE) -- For the first time, more than a quarter of all email-driven purchases were completed on a mobile device, according to Yesmail, the email solutions provider...
October 01, 2014 09:30 ET | Source: Yesmail

Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks

PORTLAND, Ore., Oct. 1, 2014 (GLOBE NEWSWIRE) -- A recent Yesmail study has found that consumers are at least twice as likely to open and click on emails sent in response to a trigger such as a...