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January 23, 2012 10:07 ET | Source: BzzAgent

BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling

BOSTON, MA--(Marketwire - Jan 23, 2012) - BzzAgent, the social marketing arm of dunnhumby, announces that the company's social marketing campaigns have been successfully evaluated in Marketing Mix...
November 29, 2011 11:51 ET | Source: BzzAgent

BzzAgent Study Finds Brand Advocacy Has a Lasting Impact

BOSTON, MA--(Marketwire - Nov 29, 2011) - BzzAgent, the social marketing arm of dunnhumby, today released results from a study analyzing the long-term effects of brand advocacy. Focused on...