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November 21, 2022 03:02 ET | Source: Azerion Group NV

Azerion’s digital advertising formats drive up to 20x more attention than standard formats, according to independent survey

Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention...
July 12, 2022 10:13 ET | Source: Playground XYZ

Playground XYZ shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study

LONDON, July 12, 2022 (GLOBE NEWSWIRE) -- Attention measurement and optimisation provider Playground XYZ has published a ground-breaking study on the relationship between context, ad creative and...