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November 18, 2024 09:00 ET | Source: Daily Mail

Daily Mail Study Shows Ads Near News Boost Brand Recall

Daily Mail & Lumen Research study shows ads next to news content, even controversial articles, deliver high engagement without harming brand perception.
October 02, 2024 09:00 ET | Source: Teads

New Teads Study Reveals Funding Quality Journalism Isn’t Just Good for Democracy—It’s Good for Business

NEW YORK, Oct. 02, 2024 (GLOBE NEWSWIRE) -- Advertisers often express brand safety concerns around aligning their ads with traditional news content – like politics or the economy – even on trusted...
May 16, 2024 12:20 ET | Source: Advertising Research Foundation

The Advertising Research Foundation Unveils Findings From Attention Measurement Validation Initiative Phase Two Report

ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.
March 04, 2024 12:38 ET | Source: Advertising Research Foundation

Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference

Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.
September 19, 2023 07:00 ET | Source: Eightco Holdings Inc.

Eightco Holdings Captures Investors’ and Management’s Attention at the H.C. Wainwright 25th Annual Global Investment Conference

SAFETY HARBOR, Florida, Sept. 19, 2023 (GLOBE NEWSWIRE) -- Eightco Holdings, Inc. (NASDAQ: OCTO) (“Eightco” or the “Company”), announced today that its participation at the H.C. Wainwright...
June 12, 2023 13:22 ET | Source: Healthy Directions

Healthy Directions Launches New Doctors’ Preferred Supplement Line, While Accelerating Retail Distribution Through Meijer Partnership

BETHESDA, Md., June 12, 2023 (GLOBE NEWSWIRE) -- Healthy Directions, a leading health and wellness company, has announced a new partnership with Meijer, a family-owned regional retailer, credited...
July 18, 2022 09:00 ET | Source: Upwave

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...
February 28, 2022 12:33 ET | Source: Cumulus Media Inc.

The CUMULUS MEDIA | Westwood One Audio Active Group® Reveals New Advertiser and Consumer Studies on Media Attentiveness and Ad Skipping

Consumer Attentiveness is Important for Measuring Media Investments AM/FM Radio, Print, and Podcast Ads Lead in Attentiveness NEW YORK, Feb. 28, 2022 (GLOBE NEWSWIRE) -- CUMULUS MEDIA (NASDAQ:...
January 06, 2020 08:00 ET | Source: Narbis

Narbis Survey Findings: Children’s Distractibility Adds Hours to Weekly Homework, Causes Family Tension

More than three in five (63%) parents believe homework is a constant source of stress and frustration in the householdNearly nine out of 10 (88%) parents believe their child has a tendency to be...
October 29, 2019 08:00 ET | Source: Narbis

Narbis Launches Smart Glasses Using Neurofeedback and NASA-Developed Algorithm to Encourage Practicing Focus and Concentration

AMBLER, Pa., Oct. 29, 2019 (GLOBE NEWSWIRE) -- Narbis, a technology company dedicated to developing wellness products that encourage practicing focus and concentration, today announced the online...