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The ARF unveils a new framework redefining U.S. TV connections, highlighting streaming's rise and shifts in Pay TV and Broadband Only usage.

ARF names Ogilvy UK’s "Say Maaate to a Mate" for Mayor of London as the 2024 David Ogilvy Awards Grand Winner.

The ARF announced the 2024 David Ogilvy Awards finalists. Winners will be honored at a reception after the Creative Effectiveness Conference.

NEW YORK, June 20, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (ARF) today renewed its call for a migration from the traditional basis of measurement, “TV Households,” to the more...

ARF released findings comparing 12 attention measurement companies at ATTENTION 2024 in New York.

NEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- eye square, a leading provider of market and media research solutions based in Berlin, today announced the release of a new study conducted together with...

Discover the future of advertising research at AUDIENCExSCIENCE: where tech, data trends, and groundbreaking insights collide.

The Handbook for Using AI in Advertising Research, exclusively available to ARF members, fosters industry advancement through collaboration and innovation.

Houston, Texas, United States , Oct. 11, 2022 (GLOBE NEWSWIRE) -- [Houston, USA, 10 October, 2022] Arf and Knox Wire announce a new global payment partnership. The collaboration will strengthen...

SEATTLE, Oct. 10, 2018 (GLOBE NEWSWIRE) -- The global racing drones market was valued at US$ 2,143.9 million in 2017, and is projected to exhibit a CAGR of 20.0% over the forecast period (2018 –...