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October 09, 2024 09:00 ET | Source: Claravine

Advertiser Perceptions Research Shows US Advertisers See an Average 33% Increase in ROI with Data Standards

NEW YORK, Oct. 09, 2024 (GLOBE NEWSWIRE) -- Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries, conducted...
September 27, 2022 09:00 ET | Source: PubMatic, Inc.

New Report: Programmatic Transparency Key to Growing CTV Revenue

NO-HEADQUARTERS/REDWOOD CITY, Calif., Sept. 27, 2022 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future,...
March 26, 2019 09:00 ET | Source: MightyHive

New Report: Advertiser Perceptions’ Latest Study Reveals 200+ Brand Marketers’ First-Party Data Use Goals and Significant Data-Confidence Divide

SAN FRANCISCO, March 26, 2019 (GLOBE NEWSWIRE) -- In a new report released today, Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry, and...