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July 18, 2022 09:00 ET | Source: Upwave

TVision and Upwave Unveil "The Impact of Attention on Brand Lift" Report To Gauge How Attention Impacts Brand Outcomes and Metrics

NEW YORK and SAN FRANCISCO, July 18, 2022 (GLOBE NEWSWIRE) -- TVision, the company measuring every second of TV and CTV viewer engagement, and Upwave, the leading analytics platform for brand...
September 17, 2012 06:00 ET | Source: YuMe

First-of-Its-Kind, Four-Screen Ad Effectiveness Study Reveals Screen Size Matters, but Clutter and Other Variables Matter Even More

REDWOOD CITY, CA--(Marketwire - Sep 17, 2012) - YuMe, the leading provider of digital brand advertising software and services, in conjunction with the IPG Media Lab, part of IPG Mediabrands, today...