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April 20, 2020 10:00 ET | Source: Outlier AI

Survey Finds Retail and CPG Companies Prioritize Customer Behavior Analysis to Guide Strategy, but Few Understand How to Use It

OAKLAND, Calif., April 20, 2020 (GLOBE NEWSWIRE) -- Four out of five retail and consumer packaged goods (CPG) companies say that customer behavior analytics is a strong priority for their brand...
March 11, 2020 12:13 ET | Source: Outlier AI

Outlier’s Automated Insights Help Marketers View, Understand and Adjust to Changes in Campaign Performance and Traffic

OAKLAND, Calif., March 11, 2020 (GLOBE NEWSWIRE) -- Marketing teams often struggle to adjust campaigns based on performance when the unexpected happens. And traditional BI dashboards are the...